Articulating Impact to Secure New Sponsorships for Elm City International
Arts Equity Group's strategic initiatives for Elm City International helped the organization secure, maintain, and foster relationships with new business sponsors, and bolstered support for low-income student-athletes in New Haven.
Image courtesy of Elm City Internationals.
Project Overview
Client
Client Background
Elm City Internationals (ECI) is a non-profit organization that leverages the power of soccer to create a supportive learning community for low-income students in New Haven. ECI focuses on providing academic assistance to student-athletes who excel on the soccer field but require additional support in their studies, and their ultimate goal is to ensure that all ECI students attend and graduate from college.
Objectives
In effort to engage business partners aligned with their mission, ECI sought AEG's expertise to enhance their communications strategy and develop compelling and engaging outreach for sponsorships to produce, support, and sustain opportunities for low-income student-athletes.
Challenges
Prior to working with AEG, ECI encountered challenges in effectively and successfully communicating their mission, work, and achievements to the public. The organization needed help with increasing their visibility to secure vital support from corporate sponsors and to sustain their long-term commitment to student-athletes.
Our Offerings
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To improve ECI’s communications, AEG designed a development and donor outreach plan that effectively conveyed ECI's mission, successes, and impact. With this, AEG spearheaded a new sponsorship document for student-athlete empowerment and worked closely with ECI to create a compelling and informative piece that captured the essence of the organization's work and its significance in the New Haven community. This document underscored the different ways businesses could contribute to ECI's mission, emphasizing the social impact and benefits of supporting the development of young scholars.
Image courtesy of Elm City Internationals.
Image courtesy of Elm City Internationals.
Impact and Outcomes
AEG's support for ECI yielded significant results. By launching a targeted donor outreach plan and fortifying their sponsorship package, ECI successfully engaged new business sponsors who resonated with the organization's commitment to creating transformative opportunities for low-income student-athletes. Ultimately, AEG’s strategic work effectively broadened ECI’s donor base and increased their internal capacity by streamlining outreach and communications processes.
Conclusion
AEG's comprehensive communication strategies for ECI significantly increased the organization's visibility, securing new business sponsors and markedly expanding their donor base. This strategic support enhanced ECI's capacity to empower low-income student-athletes in New Haven, ensuring their continued success, both on the field and in their academic journeys.
Testimonial:
Image courtesy of Elm City Internationals.